Dan Melnick, CEO of Sonicbids and former musician, shares insights on building a live music presence. He discusses creative gig-securing strategies for indie artists navigating a tough landscape. Personal branding and community engagement are highlighted as keys to success. The chat dives into the balance of live performances and digital presence, emphasizing technology's role, including AI, in shaping the future of music. Melnick's experience offers invaluable advice for those looking to thrive in an ever-evolving industry.