Perpetual Traffic
How to Acquire New Customers Profitably Using The nCAC Calculator
Apr 29, 2025
Nick Miller, Head of Traffic at Tier 11 and former pro musician, dives into the revolutionary nCAC (New Cost to Acquire a Customer) calculator. He emphasizes its importance over outdated metrics like ROAS, showcasing how it can optimize ad spend and drive smarter marketing decisions. Nick also discusses customer lifetime value and the intricacies of cost management, revealing the secrets behind Tier 11's success. Get ready for insights that can transform your customer acquisition strategy and unlock growth through smarter metrics!
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Quick takeaways
- The nCAC calculator enables businesses to accurately assess their customer acquisition costs, offering a more reliable metric than traditional ROAS.
- Understanding the Lifetime Value (LTV) of customers is essential for using the nCAC calculator effectively, guiding informed marketing and financial strategies.
Deep dives
Introduction to the NCAC Calculator
The NCAC (New Cost to Acquire a Customer) calculator is presented as a crucial tool for businesses aiming to understand their customer acquisition cost more deeply. This tool emerged from the recognition that traditional metrics like ROAS (Return on Ad Spend) have become less reliable in the current omnichannel marketing environment. The podcast emphasizes the importance of businesses determining their profitable customer acquisition cost to make informed marketing decisions. A well-designed calculator allows users to input their specific data and calculate accurate customer acquisition costs, leading to more confident financial planning and marketing strategies.
