Nick Miller

Nick Miller, Head of Traffic at Tier 11 and former pro musician, dives into the revolutionary nCAC (New Cost to Acquire a Customer) calculator. He emphasizes its importance over outdated metrics like ROAS, showcasing how it can optimize ad spend and drive smarter marketing decisions. Nick also discusses customer lifetime value and the intricacies of cost management, revealing the secrets behind Tier 11's success. Get ready for insights that can transform your customer acquisition strategy and unlock growth through smarter metrics!