Daybreak As investors celebrate Urban Company's IPO, its workers are labelled 'potential risk'
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Sep 11, 2025 Anna Elias, a PhD scholar at Erasmus University, sheds light on the impact of digital platforms on informal sector livelihoods. In a compelling discussion, she explores the success of Urban Company's IPO while revealing the struggles of gig workers, particularly women, who seek basic rights and protections. Personal stories of resilience highlight their challenges, from financial instability to unfair rating systems. The conversation calls for urgent reforms to ensure that these vital workers are recognized and supported in the evolving gig economy.
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Gig Workforce Framed As A Risk
- Urban Company lists reliance on gig workers as a 'potential risk' in its IPO filing rather than an asset.
- The firm warns that tighter social security rules could force reclassification to employees and raise costs.
From Salon To Doorstep Work
- Selvi left salon work during COVID and joined Urban Company to support her family despite safety and travel hardships.
- She recounts long bus rides, walking to customers' homes, and considering quitting due to financial strain.
Earlier High Earnings Slid Dramatically
- Nisha once earned over Rs.1 lakh monthly early on but now makes about Rs.50,000 before expenses.
- She can no longer send money home and struggles to cover product, fuel and tax costs.