In this book, Daniel Kahneman takes readers on a tour of the mind, explaining how the two systems of thought shape our judgments and decisions. System 1 is fast, automatic, and emotional, while System 2 is slower, effortful, and logical. Kahneman discusses the impact of cognitive biases, the difficulties of predicting future happiness, and the effects of overconfidence on corporate strategies. He offers practical insights into how to guard against mental glitches and how to benefit from slow thinking in both personal and business life. The book also explores the distinction between the 'experiencing self' and the 'remembering self' and their roles in our perception of happiness.
In this book, Don Norman discusses how design should be centered around the user's needs, emphasizing the importance of visibility, natural relationships between controls and functions, and the intelligent use of constraints. He argues that poor design, rather than user ineptness, is often the cause of frustration with everyday objects. The book covers various aspects of design, including affordances, signifiers, and the seven stages of action, providing a comprehensive guide to creating user-friendly products.
In this book, Charles Duhigg explores the science of habit formation and change. He explains the 'habit loop' consisting of a cue, a routine, and a reward, and how understanding this loop can help in changing bad habits or forming good ones. The book includes numerous examples from various fields, such as how Procter & Gamble successfully marketed Febreze, how Alcoa transformed its business by focusing on safety, and how individuals like Olympic swimmer Michael Phelps and civil-rights hero Martin Luther King, Jr. benefited from specific habits. Duhigg argues that by harnessing this science, individuals and organizations can transform their lives and businesses[2][4][5].
In 'Hooked: How to Build Habit-Forming Products', Nir Eyal explains the Hook Model, a four-step process (trigger, action, variable reward, and investment) that successful companies use to create products that users engage with habitually. The book provides practical insights and actionable steps for building products that capture widespread attention and encourage repeated use without relying on costly advertising. Eyal draws on his research, consulting experience, and practical knowledge to offer a how-to guide that is accessible and valuable for understanding user behavior and designing engaging products.
In this book, Ryan Holiday explains how the marketing landscape has changed and introduces the concept of growth hacking. He argues that traditional marketing methods are no longer effective and presents a new approach that emphasizes achieving product-market fit, targeting specific groups, and creating viral growth through scalable and trackable methods. The book includes case studies from companies like Dropbox, Instagram, and Airbnb, highlighting how these businesses achieved massive growth without traditional marketing. Holiday stresses the importance of continuous product optimization and user feedback to drive exponential growth.
Yu-kai Chou's Octalysis framework provides a comprehensive model for understanding user motivation in gamified systems. It identifies eight core drives that influence human behavior, including Epic Meaning & Calling, Development & Accomplishment, Empowerment of Creativity & Feedback, Ownership & Possession, Social Influence & Relatedness, Scarcity & Impatience, Unpredictability & Curiosity, and Loss & Avoidance. The framework helps designers create engaging experiences by strategically leveraging these drives. It's a valuable tool for understanding user psychology and designing effective gamification strategies. Octalysis is widely used in game design, product development, and other fields to enhance user engagement and motivation.
In this must-watch episode of Product Talk with Malthi, we dive deep into the world of gamification—how products use storytelling, psychology, and engagement techniques to influence user behaviour. 🚀
Join Malthi and special guest Vaishnavi as they explore her journey from radio jockey to product design expert. They discuss the challenges of gamification, why some strategies work and others don’t, and share insights on behavioural frameworks to enhance user experiences. Vaishnavi also recommends some great books to help you understand user behaviour and engagement better. If you're a product manager, designer, or just curious about what keeps users hooked, this episode is packed with insights and is a must-watch!
If you're a product manager, designer, or just curious about how products keep users hooked, this episode is packed with insights and is a must-watch!
TimeStamp
03:10 What does Gamification mean in the context of product development & design?
07:08 Experience in addressing gamification for users?
14:21 How does the whole process work from the concept to execution to launch?
20:16 How Does PM Use Behavioral Framework?
22:09 Thoughts on the Gamification Process?
27:11 How do you balance fun in implementation while staying true to the product's core value
31:08 Thoughts on the Gamification in Enterprise Products
35:24 Experience with AI
40:00 Successful examples of gamifications?
42:04 How can someone start gamification
45:36 Failed attempt at gamification
Meet our Guest:-
Vaishnavi has an impressive 15-year career leading growth and consumer experiences across renowned companies like Zipdial, Ola, and CRED. Currently, she heads driver products, growth, and engagement at Swiggy, shaping the experiences of India’s gig workforce.
Her journey has been diverse and dynamic—she witnessed exponential growth at Ola, crafted products for the top 1% at CRED, and now focuses on a completely different consumer segment at Swiggy.
Beyond her professional achievements, Vaishnavi has a passion for dance and was once a part-time radio jockey. As a mother of two, she cherishes family time through traveling and board games.
LinkedIn:-https://www.linkedin.com/in/gvaishnavi?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
Host corner:
Malthi SS is the Fractional Chief Product Officer at HerKey(formerly JobsForHer), a women’s career engagement platform. She is a seasoned global product leader, Start-Up Mentor and Freelance Product Coach and Trainer. She has more than 2 decades of professional experience in building global software products working with PayPal, Societe Generale, Intuit, SAP and EMC catering to millions of customers.
🌟 S͇u͇b͇s͇c͇r͇i͇b͇e͇ t͇o͇ t͇h͇i͇s͇ Y͇o͇u͇T͇u͇b͇e͇ C͇h͇a͇n͇n͇e͇l͇ a͇n͇d͇ s͇t͇a͇y͇ a͇h͇e͇a͇d͇ i͇n͇ y͇o͇u͇r͇ p͇r͇o͇d͇u͇c͇t͇ m͇a͇n͇a͇g͇e͇m͇e͇n͇t͇ s͇k͇i͇l͇l͇s͇: https://www.youtube.com/@product-talk-with-malthi 🌟
🔗Gᴇᴛ ɪɴ ᴛᴏᴜᴄʜ ᴡɪᴛʜ Mᴀʟᴛʜɪ:
📧 Email: malthi.satish@gmail.com
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👉𝐒𝐢𝐠𝐧𝐔𝐩 𝐟𝐨𝐫 𝐌𝐚𝐥𝐭𝐡𝐢'𝐬 𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫 𝐭𝐨 𝐠𝐞𝐭 𝐝𝐞𝐞𝐩𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐨𝐧 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: https://malthi.substack.com/
Product Talk with Malthi 
