Octalysis

Full Circle Gamification Framework
Book •
Yu-kai Chou's Octalysis framework provides a comprehensive model for understanding user motivation in gamified systems.

It identifies eight core drives that influence human behavior, including Epic Meaning & Calling, Development & Accomplishment, Empowerment of Creativity & Feedback, Ownership & Possession, Social Influence & Relatedness, Scarcity & Impatience, Unpredictability & Curiosity, and Loss & Avoidance.

The framework helps designers create engaging experiences by strategically leveraging these drives.

It's a valuable tool for understanding user psychology and designing effective gamification strategies.

Octalysis is widely used in game design, product development, and other fields to enhance user engagement and motivation.

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Recommended by Vaishnavi for its phenomenal framework on understanding what drives users, emphasizing that even simple text can motivate users.
Episode 17 : Building habit-forming products | Product Talk with Malthi

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