
Customer Led Growth
The Art of Top-of-Funnel Pipeline Generation with Sydney Sloan & Scott Wilder
Jul 5, 2023
Sydney Sloan, CMO of Drata, and Scott Wilder, Head of Digital Success at Clari, discuss customer-centric approaches, co-creation with customers, unified customer experience, digital self-serve strategies, cross-functional alignment, and the role of communities. They highlight the importance of customer education, success metrics, and shared metrics for success. They also discuss the concept of Product-Led Growth versus Sales Lead and share positive buying experiences with Duolingo and Allstate.
44:29
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Quick takeaways
- Co-creating programs with customers and helping them master their craft accelerates their careers.
- Providing a unified customer experience throughout the entire journey educates the market and leverages benchmark data and best practices.
Deep dives
Focus on Customer-led Growth
Clary is exploring a customer-led growth strategy, aligning their programs and product with the needs and goals of their customers. They co-develop programs with customers and provide resources to help customers understand and master their craft, ultimately helping them accelerate their careers. Clary aims to create a community and ecosystem where customers can learn from each other and showcase their expertise. By putting the customer at the center of their strategy, Clary is differentiating itself and focusing on providing a valuable experience.
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