Sydney Sloan, CMO of Drata, and Scott Wilder, Head of Digital Success at Clari, discuss customer-centric approaches, co-creation with customers, unified customer experience, digital self-serve strategies, cross-functional alignment, and the role of communities. They highlight the importance of customer education, success metrics, and shared metrics for success. They also discuss the concept of Product-Led Growth versus Sales Lead and share positive buying experiences with Duolingo and Allstate.
