The Optimal Path
Connecting research impact to business outcomes with Devin Harold | Ex-Capital One
Sep 24, 2024
Devin Harold, a Design Research Leader with over twelve years in UX and former Head of Design Research at Capital One, shares his insights on linking user research to business outcomes. He discusses practical frameworks like the 'two-by-two prioritization' to showcase research value. The conversation also highlights the importance of cross-functional collaboration, evolving researcher roles, and continuous personal growth. Plus, Devin's passion for ancient Egypt adds a fascinating personal touch!
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Quick takeaways
- Focusing on high-risk areas with low customer certainty enables teams to uncover critical insights and mitigate potential business risks effectively.
- Establishing a connection between research outcomes and business results enhances the strategic importance of research in informing product decisions.
Deep dives
Research's Role in Mitigating Risk
Focusing on high-risk areas with low customer certainty is crucial for effective research initiatives. Research is seen as a tool to build confidence and provide clarity in product development, especially in uncertain environments. By addressing these areas first, teams can not only uncover vital user insights but also significantly reduce potential business risks. This proactive approach ensures that research effectively informs product decisions and aligns them with user needs.
