Connecting research impact to business outcomes with Devin Harold | Ex-Capital One
The Optimal Path
Bridging UX Research and Business Impact
This chapter examines the critical evolution of user research in business, emphasizing the need to connect insights with tangible outcomes. It explores strategies for researchers to effectively communicate the value of their work to stakeholders while prioritizing alignment with business objectives. Through frameworks and collaboration techniques, the chapter advocates for a more integrated approach in the research process, positioning UX researchers as strategic consultants within organizations.
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