The GaryVee Audio Experience The State of the Union Of Marketing in 2020: Volume of Content | Ericsson Keynote
Jul 22, 2019
A keynote on the evolving landscape of marketing dives into the necessity of producing vast content to engage audiences. The speaker shares insights from childhood experiences with lemonade stands, emphasizing the value of consumer-centric approaches. Key discussions include the importance of targeted messaging over broad appeal, and the shift in B2B marketing towards personalized connections. Plus, there’s a focus on the power of platforms like LinkedIn and Twitter, reinforcing that strong work ethic and adaptability are crucial in today's fast-paced environment.
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Eight Lemonade Stands
- Gary Vaynerchuk explains he had eight lemonade stands as a child, not out of laziness but to test locations.
- This childhood experience reflects his lifelong pursuit of understanding consumer attention.
Entitlement in Business
- Large companies often feel entitled to business success, overlooking consumer-centricity.
- This entitlement can lead to their downfall, especially with emerging competitors.
Convincing CFOs for Social Media Investment
- To increase social media presence, practitioners should aggressively communicate their convictions to CFOs.
- Convincing CFOs requires demonstrating the potential ROI of social media compared to less effective marketing tactics.