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The State of the Union Of Marketing in 2020: Volume of Content | Ericsson Keynote

The GaryVee Audio Experience

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Navigating Communication Strategies in B2B Marketing

This chapter discusses the challenges of engaging key decision-makers in a B2B context, stressing the pitfalls of excessive messaging. It emphasizes the need for personalized connections and valuable content that goes beyond product promotions, while also highlighting the role of modern technology in crafting targeted communications.

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