Grazing Grass Podcast sharing Regenerative Ag Stories 196. Regenerative Grazing and Direct Marketing Success with Leslie Svacina
Nov 12, 2025
Leslie Svacina, a grass-based farmer and educator, shares her journey from wholesale to a successful direct-to-consumer model at Cylon Rolling Acres. She discusses managing a mixed flock of goats and Texel sheep under rotational grazing, the creative use of lower-grade fleece, and her thriving subscription meat sales business. Leslie provides insights on inventory management, customer acquisition through email marketing, and her educational resources, including a Goat Meat Primer eBook. Her practical advice is perfect for aspiring producers!
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Mixed Small-Ruminant, Grass-Based Model
- Leslie raises both goats for meat and a predominantly Texel sheep flock, all managed on rotational grazing through the year.
- She direct-markets goat meat online while selling lamb through a regional wholesale buyer.
Find Practical Uses For Tough Wool
- Keep lower-grade utility fleece for on-farm uses like insulating buildings or future value streams.
- Explore local fiber markets, pelletized wool for fertilizer, or quilt batting to find feasible outlets.
Don't Dilute Your Core Product
- Consider whether adding lamb to direct-to-consumer sales dilutes what you're known for before expanding product lines.
- Keep your core strengths visible and add complementary products only when logistics and marketing align.