EO What it takes to raise $5.5M from nothingㅣBusiness Canvas team documentary | EO
Nov 7, 2025
Sujin Kim, CEO of Business Canvas and mastermind behind Typed, shares her inspiring entrepreneurial journey. She discusses the challenges of raising funds without a prototype, highlighting how a well-crafted pitch deck secured $5M in seed funding. Sujin emphasizes the importance of team culture and user research, illustrating how they identified market needs before building their product. The conversation also dives into Typed's mission of democratizing knowledge and creating a unique document collaboration tool that connects diverse information, aiming to transform user experiences globally.
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Choose Co-Founders For Long-Term Trust
- Prioritize team fit and long-term trust over immediate product or business ideas when choosing co-founders.
- Ask whether you can work with the people for decades before committing to found together.
Raised Millions With Just A Pitch Deck
- Sujin raised seed funding with only a 120-page pitch deck and no prototype, proving conviction can replace early product evidence.
- She later launched a low-cost Lifetime Pass that sold out in three hours to validate demand and convince investors.
Validate Problems Before Building
- Talk to users deeply and keep asking 'why' until you find the root cause of their problem.
- Use non-leading questions and iterative interviews to verify the problem before building a product.
