The Honest Drink 179 - c.j. Ng: Why You Suck At Selling
Oct 28, 2025
c.j. Ng, a sales leadership coach and author, dives into the transformative power of sales as a vital life skill. He discusses the importance of empathy in communication and contrasts manipulation with genuine consultative selling. c.j. also explores cultural challenges around giving feedback, advocating for safe spaces and clear channels in workplaces. He highlights the need for sales education in schools and shares insights on the increasing demand for authenticity over hype in customer relationships.
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BYD's Rapid Rise In Singapore
- c.j. Ng shared that BYD became Singapore's best-selling car brand within five years of entry.
- He used this to illustrate rapid disruption and market substitution dynamics.
Teach Selling As A Core Life Skill
- Make sales mandatory in education because selling is a core life skill for negotiating, getting resources, and starting businesses.
- Learn to sell ideas, yourself, and projects to gain stakeholder buy-in and career resilience.
Comfort Blocks Sales Skill Development
- Many people know sales matters but avoid it because it requires outreach and discomfort.
- Comfort with pressing buttons prevents building crucial interpersonal influence skills.
