10. The Podcast ROI Killer: Why repurposing content is a waste of time
May 30, 2022
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The podcast discusses the ineffectiveness of repurposing podcast content for social media promotion and introduces an AI-powered podcast copywriter. It also explores selecting the right platform and content hacking, as well as content strategies for attracting your ideal audience.
Repurposing podcast content for social media promotion is ineffective and fails to engage the audience.
Reconceptualizing podcast content by incorporating content honey traps can effectively promote episodes and cultivate a loyal listener base.
Deep dives
The Ineffectiveness of Repurposing Podcast Content on Social Media
The podcast discusses the common practice of repurposing podcast content for social media promotion and highlights its ineffectiveness in generating desired results. Many podcasters face frustration when their repurposed content fails to engage the audience. The lack of interest in promotional audiograms and posts from both the podcasters themselves and their audience questions the logic behind expecting others to engage with such content. The podcast emphasizes the need for reconceptualizing rather than repurposing podcast content to make it suitable for specific social media platforms.
The Three Steps to Reconceptualizing Podcast Content for Social Media
The podcast presents a three-step process for reconceptualizing podcast content for effective social media promotion. Step one involves identifying the platform for content creation, recognizing the platform-specific differences, and avoiding the one-size-fits-all approach. Step two entails content hacking, where podcasters find inspiration from high-performing posts within their niche and target audience's preferences. Step three emphasizes putting a unique spin on the content while incorporating content honey traps to engage the audience and drive them towards listening to the podcast episode.
The Importance of Content Honey Traps and Reconceptualization for Social Media Promotion
The podcast underscores the significance of content honey traps in driving engagement and encourages podcasters to unlock the potential of reconceptualization. Content honey traps aim to create relatability and address pain points in a catchy and humorous manner to resonate with the target audience. By reconceptualizing podcast content, including content honey traps, podcasters can effectively promote their episodes on various social media platforms, provide valuable insights, and cultivate a loyal listener base by compelling their ideal audience to spend more time with their content.
You know what I wish I'd learned earlier about podcast content? The fact that you should repurpose content is a false belief. I'm wiser now and I'm sharing all the details on what you need to know about podcast content strategy.
In this episode, you’ll learn what you need to be doing instead of repurposing content.
Check out the full show notes here: https://www.winthecontentgame.com/10