10. The Podcast ROI Killer: Why repurposing content is a waste of time
Win The Content Game
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The Ineffectiveness of Repurposing Podcast Content for Social Media Promotion
This chapter explores the speaker's personal experience with creating and sharing audiograms on social media, and how they found it to be ineffective in terms of reach, engagement, and actions taken. They also discuss a client's experience of seeing a decline in performance numbers when promoting podcast episodes on social media, leading them to conclude that repurposing content this way is not worth the investment.
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