The GaryVee Audio Experience Marketing in the Digital Age
Jun 1, 2023
Gary and journalist Jasper Mulder explore the transformative impact of social media on marketing. They discuss the shift from traditional advertising to in-house strategies driven by high agency costs. The conversation highlights the importance of using data and AI for effective audience targeting. They also address the challenges of creativity and copyright in the age of artificial intelligence. Finally, they redefine what value means in modern marketing, stressing engagement over outdated metrics.
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Modern Marketing Thesis
- Gary Vaynerchuk's marketing thesis is based on 1950s/60s marketing principles.
- He treats social media platforms as local newspapers, leveraging data for stronger campaigns.
Mitigating Risk in Creative Campaigns
- Leverage social media platforms for consumer insights and affirmation to mitigate creative campaign risks.
- Social media offers valuable attention and data, informing better campaigns.
In-Housing Creative Work
- Brands are bringing creative work in-house due to high agency costs.
- This shift is evident in the rise of companies like VaynerMedia and in-housing trends.