Marketing in the Digital Age
The GaryVee Audio Experience
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The Shift in Advertising: Embracing Digital Transformation
This chapter examines the significant changes within the advertising industry, focusing on the move towards in-house creative strategies spurred by high agency costs. It contrasts traditional television advertising with the efficiencies of social media marketing, emphasizing the need for brands to target audiences more effectively. The discussion highlights the importance of leveraging data and AI to enhance marketing strategies, providing insights into evolving consumer engagement in the digital age.
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