354: A Deep Insight Into The Supplement Industry - Ben Esgro

Mar 11, 2023

Ben Esgro, an expert in the supplement industry, discusses the misleading marketing tactics and challenges within the supplement industry. Topics include influencer marketing, science as a marketing tool, and the importance of being an informed consumer. The conversation touches on the nuances of fitness supplements, ethical considerations in fitness marketing, and insights on supplement regulation and product safety.

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Introduction

00:00 • 2min

Insightful Discussion on Supplements and Industry Practices

02:29 • 2min

Exploring the Nuances of Fitness Supplements

04:45 • 15min

The Balance Between Marketing and Providing Value in the Coaching and Supplement Industry

19:45 • 5min

Ethical Considerations in Fitness Marketing

25:02 • 18min

Insights on Supplement Regulation and Product Safety

42:41 • 4min