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Insightful Discussion on Supplements and Industry Practices
Discussion on the guest's pharmacy experience and the importance of addressing misconceptions in the supplement industry.
Ben Esgro is back on the show and we dig into all things supplements. Part 1 today we cover the issues with marketing within the supplement industry and how you can become a more savvy consumer of supplements.
Timestamps:
00:00 Intro
06:24 Why are people drawn towards supplements?
10:32 Influencer marketing
17:13 Marketing yourself and your business
24:31 Marketing vs. true claims
26:58 Science as a marketing tool
29:59 Cherry picking data and misinterpreting/misrepresenting science
35:14 Information and studies about supplements
https://www.instagram.com/benesgro/
https://www.elementalformulations.eu/
https://eformulations.co/
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