The Daily
What Adidas Knew About Kanye
Nov 10, 2023
Megan Twohey, an investigative reporter for The New York Times, dives into the tumultuous partnership between Adidas and Kanye West. She reveals the complexities that underpinned their collaboration, from financial stakes to behavioral challenges. Twohey discusses Kanye's rise in the fashion world, the pivotal internal dynamics at Adidas, and the impact of his controversial behavior on both parties. The podcast sheds light on how a mix of artistry and chaos shaped a relationship that ultimately crumbled, leaving significant repercussions in its wake.
44:39
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Quick takeaways
- Adidas viewed Kanye's controversial behavior as a selling point to generate attention and boost sales.
- The termination of the partnership resulted in significant financial consequences for both Adidas and Kanye.
Deep dives
Adidas and Kanye West: A Complicated Partnership
The podcast explores the complex relationship between Adidas and Kanye West. It delves into the beginning of their collaboration and the financial details of their partnership. Despite early red flags regarding Kanye's behavior, Adidas continued to support him, even as he displayed increasingly offensive and controversial tendencies. The podcast highlights how Adidas became increasingly dependent on Kanye's success and cultural influence, leading to a strained and tumultuous relationship. Eventually, Adidas terminated their partnership with Kanye, but the financial impact and lingering inventory of Yeezy shoes still connect the two parties.
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