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What Adidas Knew About Kanye

The Daily

CHAPTER

Kanye's Yeezy Journey: Fame, Fashion, and Controversy

This chapter chronicles Kanye West's ascent from music producer to rap icon, detailing his ambitions in the fashion world, particularly his partnership with a major sportswear brand. It highlights the challenges faced due to Kanye's provocative behavior and the fallout from it, including a shocking incident during a strategy meeting. Despite the turmoil, the collaboration ultimately leads to the successful launch of the Yeezy Boost 350, solidifying Kanye's influence in the sneaker and fashion industry.

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