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The Allusionist
Apple Fest!
Oct 22, 2023
Experience the excitement of the Apple Festival at the University of British Columbia and explore the process of naming apples. Discover how the Cosmic Crisp apple got its name and the factors considered in the naming process. Dive into the history of apple names and learn about the influence of French culture. Explore the impact of an apple's name on taste perception and the potential for scientific studies. Hear about the narrator's experience at the festival and sample various apple varieties. Delve into the history and identity crisis surrounding the word 'apple.' Discover handmade products, Squarespace, and the meaning of the word 'Kenning'.
36:42
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Quick takeaways
- The podcast episode explores the challenges and creativity involved in naming apple varieties, taking into consideration factors like physical appearance, taste profile, and international appeal.
- The podcast hosts attend an Apple Festival where they sample a wide variety of alphabetized apples, contemplating the connections between names and taste perceptions, and appreciate the efforts behind apple cultivation.
Deep dives
The Cosmic Crisp: A Revolutionary Apple
The podcast episode explores the development and naming of a new apple called Cosmic Crisp. The Cosmic Crisp is expected to be a major success due to its reliable growth and long shelf life. The naming process involved considerations of the apple's physical characteristics, flavor profile, and global appeal. The marketing team faced challenges in choosing a name that was unique, trademarkable, and resonated with consumers worldwide. Various naming options were explored, but Cosmic Crisp was ultimately chosen. The episode also delves into the history of apple naming, including the use of descriptive names, eponyms, and place of origin.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode