12min chapter

The Allusionist cover image

Apple Fest!

The Allusionist

CHAPTER

The Naming Process of Cosmic Crisp

In this chapter, the Chief Marketing Officer discusses the process and challenges of naming the new apple variety called Cosmic Crisp. They explain the factors considered, such as physical characteristics and consumer feedback, and how naming an apple can be controversial. They also mention the importance of coming up with a unique and meaningful name that can resonate with people internationally.

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