Business Wars Anheuser-Busch vs Miller - Fighting the Crocodile | 6
Jun 17, 2019
In the brewing world of 2003, the competition heats up as Anheuser-Busch faces off against Miller. With new strategies in play, Miller aims to reclaim its market share amidst advertising battles. Corporate strife intensifies as Anheuser-Busch grapples with a possible takeover by InBev, spotlighting leadership dynamics in this fierce industry. The iconic rivalry between Budweiser and Miller Lite showcases their strategic market maneuvers, pushing the limits of ambition and resilience in a rapidly changing landscape.
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Miller's Catfight Ad
- In 2003, Miller's marketing team presented a sexist ad called "Catfight" to their new boss, Norman Adami.
- Adami criticized the ad for overshadowing their slogan and hurting sales, highlighting Miller's struggles.
SAB's Global Expansion
- South African Breweries (SAB) acquired Miller for $5.6B, becoming SABMiller, the second-largest brewery globally.
- SAB's strategy involved buying and revitalizing failing breweries, with Miller being their biggest acquisition.
Adami's Crocodile Analogy
- Norman Adami advised Miller to compete with Anheuser-Busch by focusing on Michelob Light's low carbs.
- He used the analogy of fighting a crocodile on dry land, not in water, to illustrate strategic positioning.