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Anheuser-Busch vs Miller - Fighting the Crocodile | 6

Business Wars

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Shifting Fortunes in the Brewing Industry

This chapter delves into Anheuser-Busch's struggle against Miller Lite and InBev in the competitive brewing industry. Amidst declining market share and familial conflicts over modernization strategies, executives grapple with the urgency for restructuring and strategic decisions to ensure their survival.

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