Negotiate Anything
Success Tips: Keld Jensen on Trust in Talks
Mar 16, 2024
Explore the value of trust in negotiations, quantifying its impact on outcomes. Learn about smartnerships and strategic vulnerability in negotiations. Discover the significance of collaboration and shifting perspectives for profitability in negotiations.
37:09
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Quick takeaways
- Establishing high levels of trust in negotiations can lead to lower transaction costs and increased profits.
- Shifting from zero-sum to collaborative models like smartnorship can create mutual value in negotiations.
Deep dives
Understanding Trust in Negotiations
In the podcast episode, the importance of trust in negotiations is highlighted. Trust is discussed as a key factor that significantly impacts the success of collaborations and deals. The speaker emphasizes that trust can be viewed as a 'trust currency,' where establishing high levels of trust can lead to lower transaction costs and increased profits. Trust is defined as working together without always relying on formal contracts, ensuring both parties fulfill their promises and commitments.
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