Entrepreneurs on Fire The 1-Page Sales Plan with David Fastuca
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Mar 25, 2025 David Fastuca, CEO and co-founder of Growth Forum, shares his extensive expertise in sales and business growth, having generated a staggering $150 million sales pipeline. He emphasizes the importance of focus, stating that staying on one objective can drive success. Fastuca reveals that it usually takes 18-20 follow-ups to convert a cold lead, highlighting the gold in persistence. He also discusses the necessity of developing a solid sales system before hiring to ensure success and confidence in scaling.
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Focus for Success
- Maintain a clear focus on one primary business or project.
- Avoid spreading your resources too thin by working on multiple ventures simultaneously.
One-Page Sales Plan
- Define your target audience, value proposition, and sales strategies on one page.
- Set SMART goals, track key metrics, and allocate a budget for your sales plan.
Effective Messaging
- Ensure your message is clear, relevant, concise, and credible.
- Maintain consistency across all channels and include a clear call to action.