Real Estate AI Flash Ep 102: How AI Helps Agents Tell Better Stories and Win Clients
Dec 17, 2025
Pierre Khoury, a seasoned real estate agent with over 1,300 transactions, shares his fascinating journey from policing to property. He reveals how AI aids in storytelling, transforming client interactions into engaging narratives. Discover how he leverages AI for market analysis and to streamline processes like onboarding and workflow creation. Pierre also discusses innovative tools, like Meta smart glasses, for hands-free operations, emphasizing the importance of continuous learning and building effective systems in real estate.
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From Police Work To Real Estate Success
- Pierre moved from policing and investigative work into real estate in 2005 and applied investigative skills to home sales.
- That shift led to over $500M in sales and 1,355 transactions while emphasizing data and process.
Swapped A Copywriter For ChatGPT
- Pierre planned to hire a copywriter but discovered ChatGPT and used it instead to write blogs and marketing.
- He estimates AI saved his business roughly $40,000–$60,000 and compressed content production time.
Storytelling Transforms Listings
- Pierre uses AI to turn listing facts into lifestyle stories that attract the right buyer.
- Storytelling helps translate features into emotions and outcomes that resonate with clients.