Business Breakdowns

Informa: Where Industries Meet - [Business Breakdowns, EP.192]

27 snips
Nov 20, 2024
Nick Shenton, an investment professional at Artemis Investment Management, and Katie Ellenberg, Head of Investment Operations at Geneva Capital Management, dive deep into Informa's business model. They discuss how Informa excels in live events and academic publishing, showcasing nearly 1,000 industry-specific events worldwide. The duo also explores the financial dynamics post-COVID-19, the importance of first-party data, and adaptive strategies in a changing landscape, making it clear why Informa is a leader in B2B connections.
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ADVICE

Focus on Quality Events

Informa focuses on creating high-quality, differentiated events rather than on volume. This strategy helps them maintain their leading position in the B2B event market.

INSIGHT

Impact of COVID on Events

COVID-19 highlighted the value of face-to-face events as businesses sought connections during isolation. The pandemic served as a stress test for Informa, demonstrating the enduring demand for live events.

ADVICE

Leverage Technology

Informa encourages utilizing technology to enhance the core value of live events. Engaging with tech can create new opportunities for data-driven insights and improved attendee experiences.

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