24min chapter

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Informa: Where Industries Meet - [Business Breakdowns, EP.192]

Business Breakdowns

CHAPTER

Innovations in B2B Media and Event Management

This chapter explores the innovative strategies of TechTarget and Informa in the B2B media sector, focusing on lead generation through unique first-party data and effective capital allocation. It highlights their adaptability in the face of geopolitical tensions and competitive pressures, as well as the strategic implications of live events like Formula One for tourism and economic growth. The discussion underscores the importance of technology and relationships within the industry to foster growth and long-term value creation.

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