The UX Level-Up

Episode 001 - An Updated Look at "Object Oriented UX," the Article

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Sep 24, 2020
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ANECDOTE

CNN Election Night 2012

  • Sophia was tasked with designing CNN's election night UX in 2012, a high-stakes project with a tight deadline.
  • She had only four days to design the first template, forcing her to devise a holistic, modular system.
INSIGHT

Cogs in a Machine

  • Designing individual templates or "cogs" without a holistic view results in poorly integrated systems.
  • Sophia's approach emphasized clean, simple systems over siloed page design, especially for responsive design.
ADVICE

Reduce Extraneous Complexity

  • Extraneous complexity in design has a compounding effect throughout development and QA, increasing the risk of errors.
  • Prioritize simplicity and minimize unnecessary elements from the beginning for smoother execution.
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