6 Figure Creative #377: The Best Ad Platforms for Freelancers (Ranked & Explained)
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Aug 26, 2025 Join Dennis Schneider, a performance marketing expert and former agency owner, as he dives into the world of freelance advertising. He unpacks the strengths and weaknesses of platforms like Meta, LinkedIn, YouTube, and Google, helping you navigate the pay-per-click jungle. Discover why some platforms may be a money pit, learn effective messaging strategies, and understand when to hold off on ads altogether. Plus, insights on mastering sales skills and the importance of a solid budget make this a must-listen for freelancers!
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Google PPC Is Demand Harvesting
- Google PPC harvests existing demand by showing ads to people actively searching for a service or solution.
- It typically costs more, requires strong copy, and often attracts bottom-of-the-funnel, price-sensitive clients.
Paid For Lunch After Clicking A PPC Ad
- Brian once clicked a PPC ad for a Nashville studio and paid the owner lunch as an awkward apology for costing him clicks.
- The exchange illustrated curiosity about competitors' tactics and networking via ad discovery.
Don't Use PPC To Create Demand
- Avoid relying on Google PPC if you want to create demand or position yourself as a premium freelancer.
- Use PPC only when you can profitably compete on bid, copy, and conversion metrics.