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#377: The Best Ad Platforms for Freelancers (Ranked & Explained)

6 Figure Creative

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Navigating LinkedIn vs. Meta for Advertising

This chapter explores the distinct characteristics of LinkedIn as an advertising platform, emphasizing its low user engagement and high ad costs compared to competitors like Meta and Google. It highlights the importance of understanding audience dynamics and offers insights into the effectiveness of Meta's rich user data for successful advertising. The discussion contrasts the challenges faced by LinkedIn advertisers with the more favorable conditions found on Meta, illustrating the complexities of digital marketing across these platforms.

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