MarTech Podcast ™ // Marketing + Technology = Business Growth Mobilizing The C-Suite To Embrace Personalization Across The Entire Organization
Jan 9, 2025
David Edelman discusses the critical role of the C-suite in adopting personalization strategies. He emphasizes how aligning leadership can transform customer experiences and spur business growth. The conversation highlights the necessity for organizations to unify their efforts across departments. With a focus on data management, Edelman navigates the evolving demands of customers in an age driven by AI. Personalization isn't just a trend; it's essential for staying competitive and meeting customer expectations.
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Prioritize Customer Experience
- Start personalization by rallying your company around improving customer experience.
- Focus on addressing known customer compromises to build team unity and prioritize data utilization.
Personalization Is a Team Sport
- Personalization requires a team effort across the entire organization, not just marketing.
- It involves changing customer interactions, brand perception, and value creation.
Identify Customer Compromises
- Begin personalization by identifying areas where customers make compromises.
- Simplify complex ordering processes or product understanding for better customer experience.
