6min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Mobilizing The C-Suite To Embrace Personalization Across The Entire Organization

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Embracing Personalization: A Customer-Centric Strategy for Organizations

This chapter delves into the necessity for organizations to adopt personalized customer strategies in the age of AI. It emphasizes the importance of a unified effort across departments to prioritize customer-centric approaches and enhance the overall customer experience through effective data management.

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