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The Town with Matthew Belloni
The Rise of Tubi and If “Free” Is Really the Future of Entertainment
Apr 29, 2024
Tubi CEO Anjali Sud discusses the rise of free content, competing with YouTube, the future of entertainment, and predictions for 'Inside the NBA' with host Matt Belloni.
32:27
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Quick takeaways
- Tubi's success in free ad-supported streaming due to extensive content library and audience engagement.
- Tubi's focus on original programming and monetizing audience engagement for sustainable growth in streaming industry.
Deep dives
Tooby's Rise in Viewership and Business Model Success
Tooby, a free ad-supported television platform, has captured 1.6% of all streaming viewership on connected TVs in the US, outperforming services like Peacock and Max. Tooby offers licensed content and original programming like TMZ Presents and made-for-TV movies. Its business model, relying on licensed library deals and revenue shares, aims at deepening the content trove to attract viewers.
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