The Town with Matthew Belloni

The Rise of Tubi and If “Free” Is Really the Future of Entertainment

Apr 29, 2024

Tubi CEO Anjali Sud discusses the rise of free content, competing with YouTube, the future of entertainment, and predictions for 'Inside the NBA' with host Matt Belloni.

32:27

Episode guests

Anjali Sud

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Tubi's success in free ad-supported streaming due to extensive content library and audience engagement.

Tubi's focus on original programming and monetizing audience engagement for sustainable growth in streaming industry.

Deep dives

Tooby's Rise in Viewership and Business Model Success

Tooby, a free ad-supported television platform, has captured 1.6% of all streaming viewership on connected TVs in the US, outperforming services like Peacock and Max. Tooby offers licensed content and original programming like TMZ Presents and made-for-TV movies. Its business model, relying on licensed library deals and revenue shares, aims at deepening the content trove to attract viewers.

Focusing on Tools for Creators vs Competing with Video Platforms

01:42

Embracing Cultural Relevance for Success

01:26

Introduction

4min

The Rise of Tubi: Free, Diverse, and Profitable

16min

Exploring Surprising Viewing Trends on Tubi and the Influence on Original Content

2min

Addressing the Need for Young Executive Talent in Hollywood

2min

NBA TV Rights Drama and Potential Shift to Streaming Platforms

2min

NBA Broadcast Rights and Platform Distribution

4min

Matt is joined by Tubi CEO Anjali Sud to discuss the rapid growth of free, ad-supported content, competing with YouTube and social media, how young people want to consume content, whether Tubi can outlast the free ad-supported arms of major steamers, and whether this business is actually sustainable. Matt finishes the show with a prediction on the future of TNT's 'Inside the NBA.'

For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here.

Email us your thoughts! thetown@spotify.com

Host: Matt Belloni

Guest: Anjali Sud

Producers: Craig Horlbeck and Jessie Lopez

Theme Song: Devon Renaldo

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The Town with Matthew Belloni

The Rise of Tubi and If “Free” Is Really the Future of Entertainment

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Tooby's Rise in Viewership and Business Model Success

Anjali Sue's Journey and Tooby's Path to Profitability

Tooby's Unique Programming Voice and Adaptation to Market Trends

Focusing on Tools for Creators vs Competing with Video Platforms

Embracing Cultural Relevance for Success

Remember Everything You Learn from Podcasts