The Rise of Tubi and If “Free” Is Really the Future of Entertainment
The Town with Matthew Belloni
The Rise of Tubi: Free, Diverse, and Profitable
Exploring Tubi's success in attracting a young, cordless audience by offering a unique, free, and extensive on-demand library, while venturing into original content to enhance their brand recognition and reach. Delving into the profitability of entertainment companies, the impact of ad-supported models on the industry, and potential integration of such models by larger players like Amazon, all while emphasizing the importance of audience engagement and differentiation in a competitive market.
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