The Innovation Show

Scott D-esv2-90p-bg-10p

Dec 22, 2025
Scott D. Anthony, a clinical professor and author focused on innovation, shares insights from his latest book, "Epic Disruptions." He delves into historical patterns of disruptive innovation, comparing Netflix and Blockbuster's value networks. Scott emphasizes the importance of emergent strategy using the Honda Super Cub as a case study and discusses how cultural factors contributed to Nokia's downfall. He explains the dual transformation framework for businesses and highlights the role of diverse experiences in spotting disruptive opportunities.
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INSIGHT

Clear Definitions Of Innovation And Disruption

  • Innovation is something different that creates value, distinct from invention or creativity.
  • Disruptive innovation makes complex, expensive things simple and affordable, changing market dynamics.
INSIGHT

Sustaining Vs Disruptive Innovation

  • Sustaining innovation improves along established performance trajectories that customers already value.
  • Disruptive innovations initially underperform on those dimensions but redefine what customers value and eventually overtake incumbents.
ANECDOTE

Netflix Versus Blockbuster Example

  • Scott contrasts Blockbuster's Friday-night retail model with Netflix's different value proposition of selection and convenience.
  • Netflix initially seemed inferior but offered new benefits that customers preferred over time.
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