Ryan Knoll, an entrepreneur who turned his cleaning business into a $2 million annual success without ever cleaning a home, shares his secrets. He emphasizes the power of local SEO in driving business visibility and the necessity of a user-friendly website. Ryan discusses effective lead generation strategies and the critical role of recurring clients for stability. He also highlights the importance of tracking marketing returns and building credibility through customer testimonials, offering invaluable insights for aspiring business owners.
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First Business Ventures
Ryan Knoll's first business involved creating training videos for Allied Waste.
He later started a cleaning business after experiencing the difficulty of finding reliable cleaners.
volunteer_activism ADVICE
Track Marketing Metrics
Track marketing expenses and returns to understand what generates the best ROI.
Focus on high-ROI activities and adjust spending as needed.
volunteer_activism ADVICE
Focus on Local SEO
Focus on local SEO for home service businesses by optimizing your Google Business profile and building citations.
Aim for more than 40 reviews to significantly increase call volume.
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Published in 1937, 'Think and Grow Rich' is a seminal work in the self-help genre. The book is the result of over twenty years of research by Napoleon Hill, who studied the habits and achievements of more than 500 successful individuals, including Andrew Carnegie, Thomas Edison, and Henry Ford. Hill distills their wisdom into thirteen principles that, when practiced with persistence and faith, can transform dreams into reality. These principles include the power of desire, faith, specialized knowledge, organized planning, and the role of the subconscious mind. The book emphasizes the importance of maintaining a positive mental attitude, setting clear and specific goals, and taking consistent action to achieve success. It also explores the concept of the 'Master Mind' alliance and the need to overcome fears and doubts to achieve one's objectives.
The E-myth revisited
why most small businesses don't work and what to do about it
Michael E. Gerber
The E-Myth Revisited challenges the common assumption that most businesses are started by entrepreneurs. Instead, Gerber argues that most businesses are started by technicians who understand the technical work but not the business itself. The book introduces the concept of the E-Myth and explains that successful business owners must balance three roles: the Entrepreneur (the visionary), the Manager (the planner and organizer), and the Technician (the one who performs the technical work). Gerber emphasizes the distinction between working 'in' your business and working 'on' your business, and he provides strategies for systemizing and scaling businesses, including the concept of the Franchise Prototype.
Rich Dad Poor Dad
What the Rich Teach Their Kids about Money - That the Poor and the Middle Class Do Not
C.P.A. Sharon L. Lechter
Robert Kiyosaki
The book tells the story of Robert Kiyosaki's two fathers: his 'poor dad,' a highly educated but fiscally poor man, and his 'rich dad,' the father of his best friend who was a successful entrepreneur. It emphasizes the importance of financial education, distinguishing between assets and liabilities, and building wealth through investing in assets such as real estate and businesses. Kiyosaki argues that a good education and a secure job are not guarantees for financial success and provides practical lessons on how to make money work for you rather than working for money[1][3][5].
Cleaning homes can be a lucrative business, even if you never plan to do the work yourself. Our guest today never cleaned a client's home but he’s running a business generating $2 million annually. How is that possible? And what does it take to get started today?
Ryan Knoll is an expert at local SEO, generating leads for his business without having to lift a finger to do the actual cleaning. He shares in-depth techniques to drive more traffic to your local business as well as his story for how he got started in what may seem like a saturated market.
In this episode, Ryan dives into the marketing tactics that have worked extremely well for him and the ones that haven’t worked in the past. He shares the biggest reasons most local businesses aren’t successful with local lead generation and how you can turn your website into a lead generating tool unlike anything you’ve ever tried.
Local SEO can significantly impact business visibility.
Tracking marketing expenses and returns is vital.
Building a strong online presence is key to attracting customers.
Customer testimonials can drive business growth.
Having a clear and user-friendly website is essential.
Networking and asking for reviews can boost credibility.
Understanding your market and competition is crucial for success. Make customer interactions as simple as possible.
Regularly use your own service to identify friction points.
Ready to be your own boss without starting from scratch? Grab our FREE Franchise Guide and unlock the secrets of proven business models that have already created thousands of success stories.
For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.
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