Agency Business #23: Scaling Exverus Media Without Shortcuts, With Talia Arnold
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May 26, 2025 Talia Arnold, CEO of Exverus Media and a recognized leader in the advertising industry, shares her inspiring journey from musician to agency founder. She discusses her agency's innovative approach to creative problem-solving and how they differentiate themselves with unique media strategies. Talia delves into hiring passionate talent while prioritizing diversity and fostering an engaging workplace. The conversation also touches on the shifting dynamics in media brands and influencer marketing, emphasizing the importance of adapting to trends for agency growth.
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Talia's Advertising Journey
- Talia Arnold started in advertising by selling ad space on her college newspaper, loving the learning about people's businesses.
- She co-founded Exverus Media 11 years ago from a small attic setup and now leads a 50+ person agency with major clients.
Creative Problem Solving Approach
- Exverus Media solves unique client problems without following preconceived ideas about media planning.
- Their ethos focuses on creativity and effectiveness across budgets, making them stand out.
People and Independence Differentiate
- The key differentiator for Exverus is their people and creativity, not just client relationships.
- They are fully independent, agnostic to channels, and bring depth like larger agencies with a unique approach.