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#23: Scaling Exverus Media Without Shortcuts, With Talia Arnold

Agency Business

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Shifts in Agency Dynamics and Influencer Trends

This chapter examines the growing trend of larger media brands offshoring talent for cost efficiencies and its impact on agency operations. It also highlights recent mergers in influencer marketing, focusing on the strategic shift towards mid-tier influencers and the complexities of managing these relationships.

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