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The CPG Guys
Cannes Lions 2024 Recap
Jun 26, 2024
The hosts discuss insights from attending the Cannes Lions International Festival of Creativity, digital innovation in advertising, tips for traveling through London Heathrow Airport, insights from the festival and Walmart partnership, conversations with industry experts, and the application of artificial intelligence in retail marketing. They also share experiences from networking events at the festival and emphasize the professional nature of the gatherings.
54:18
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Quick takeaways
- Attending events like Cannes Lions is crucial for brands to stay updated on market trends and foster industry relationships.
- Engaging with retail media networks is essential for CMOs and brand teams to control budgets and form strategic collaborations within the industry.
Deep dives
Exploring the Evolution of Retail Media and AI at Cannes Lions
The hosts discuss their experience at the Cannes Lions International Festival of Creativity, highlighting the evolution of brands engaging in retail media and AI discussions. They emphasize the importance of brands and retailers being present at events like Cannes Lions to stay updated on market trends and foster industry relationships.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode