Cannes Lions 2024 Recap
The CPG Guys
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Insights from Cannes Lions Festival and Walmart Partnership
The chapter provides detailed insights into the experiences at the Cannes Lions Festival, highlighting the shift towards retail media presence and partnerships with retail media providers like Walgort, Amazon, and others. It also discusses the importance of hosting events during industry gatherings like Cannes Lions to connect with key decision-makers and marketers. Furthermore, the chapter delves into the Walmart partnership, showcasing the significance of data and analytics in the consumer packaged goods (CPG) industry and interviews with key figures from Walmart Connect, Walmart Data Ventures, and Walmart Plus.
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