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8min chapter
Cannes Lions 2024 Recap
The CPG Guys
Applied Artificial Intelligence in Retail Marketing
The chapter covers Walmart Plus, the impact of AI on daily marketing, and the use of retail media for environmental sustainability. It includes comparisons between cardboard displays and digital screens, recaps of events attended by industry leaders, discussions on merging online and in-store retail media, examples of different forms of retail media, and highlights from recent events on retail media and AI implementation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode