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Cannes Lions 2024 Recap

The CPG Guys

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Applied Artificial Intelligence in Retail Marketing

The chapter covers Walmart Plus, the impact of AI on daily marketing, and the use of retail media for environmental sustainability. It includes comparisons between cardboard displays and digital screens, recaps of events attended by industry leaders, discussions on merging online and in-store retail media, examples of different forms of retail media, and highlights from recent events on retail media and AI implementation.

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