Marketing Against The Grain How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)
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Jun 6, 2024 
Rand Fishkin, former CEO of Moz and founder of SparkToro, shares his expertise on Google's recently leaked search algorithm. He dives into the implications of the leak for marketers, exploring how it challenges conventional SEO wisdom and the role of user engagement in ranking. The discussion highlights the impact of AI on marketing strategies and the evolving landscape of digital marketing. Fishkin emphasizes the importance of understanding audience dynamics and the need for empathy in crafting effective marketing campaigns.
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The Google Leak
- Rand Fishkin was contacted by Erfan, who claimed to have information verifying Fishkin's past SEO speculations.
- Erfan revealed leaked Google Search API documentation, causing Fishkin to contact other experts to verify its authenticity.
Subdomains vs. Subdirectories
- Leaked documentation confirms Google analyzes subdomains and subdirectories differently for ranking, contradicting prior claims.
- This reinforces the importance of understanding Google's true ranking factors.
Site Authority and Click Data
- Google uses a system to evaluate links based on click data from Chrome, favoring links from authoritative content.
- This system prioritizes links from pages with high real-human traffic, influencing site authority.