The Transformational Power and Challenges of the Open Web in Marketing

Ep. 232

What do the recent Google leaks mean? 

Kipp and Kieran dive into the future of marketing automation and how Google's secret algorithm changes the game. In this episode, Kipp and Kieran sit down with Rand Fishkin, the former CEO of Moz and founder of SparkToro, to uncover the hidden facets of Google's ranking system, the influence of AI on marketing strategies, and how empathy and understanding your audience can reshape your marketing success.

Mentions

• Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
• Rand Fishkin https://www.linkedin.com/in/randfishkin/
• SparkToro https://sparktoro.com/
• Brian Balfour https://brianbalfour.com/
• Google Leaks https://www.theverge.com/2024/5/29/24167407/google-search-algorithm-documents-leak-confirmation
• Moz https://moz.com/

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.