MicroConf On Air MicroConf Tactics: Your Pricing is WRONG (even Sam Altman Made This Mistake)
May 7, 2025
Discover why incorrect pricing could undermine your SaaS business. Learn how founders often underprice and the surprising benefits of charging more. Explore effective strategies for raising prices, tailored specifically for bootstrapped companies, while maintaining customer trust. Gain insights on communication techniques to announce changes, ensuring a smooth transition and continued growth.
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Even Experts Underprice Products
- Even top tech companies like OpenAI can underprice products and lose money.
- Underpricing silently undermines many successful businesses more than founders realize.
Charge More Is Timeless Advice
- "Charge more" remains a fundamental pricing strategy despite changing markets.
- Confidence to increase prices has been a key successful lever for SaaS founders for over a decade.
Psychology Behind Undercharging
- Founders often undercharge due to fears like low sales, imposter syndrome, and competitor pricing.
- Most products are good enough to support higher pricing; underpricing is more about psychology than reality.
