How I Built This with Guy Raz HIBT Lab! Landed: Alex Lofton
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May 11, 2023 In this engaging discussion, Alex Lofton, co-founder of Landed, shares his mission to help essential workers overcome the daunting barrier of down payments for homeownership. He reflects on his experience in the Obama campaign, highlighting the power of storytelling in driving social change. Alex dives into innovative financial solutions, including shared equity models aimed at making homeownership accessible for those without intergenerational wealth. This conversation sheds light on the complexities of economic disparities and the creative strategies to bridge them.
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Childhood Financial Struggles
- Alex Lofton's parents, public sector workers, constantly struggled financially, causing frequent arguments.
- Young Alex, naive about finances, believed checks had unlimited funds, highlighting his early detachment from financial realities.
Joining Obama's Campaign
- Alex Lofton joined Obama's 2008 campaign despite family skepticism about his low pay and Obama's chances.
- Initially volunteering, he stayed motivated by the campaign's vision and the diverse team's shared commitment.
Lessons from the Obama Campaign
- Working on the Obama campaign taught Alex Lofton the power of shared values and empowering individuals.
- He discovered his passion for enrolling people in a vision, a skill he now uses in his entrepreneurial ventures.